Brookline Bank Brings Flexible Financial Literacy to Customers and Underserved Communities
A flexible, self-paced financial literacy curriculum for website visitors and underserved communities across the Boston area.
The Partner
Brookline Bank (now Beacon Bank) is a community bank with deep Massachusetts roots and a long-standing commitment to the neighborhoods it serves. In February 2025, the bank announced a partnership with Stickball to provide an online, interactive financial literacy curriculum for visitors to its website, alongside dedicated programs for students, parents, and educators in underserved communities.
The Challenge
Traditional financial education often asks people to commit to long, in-person workshops that rarely fit around work and family schedules. For busy parents and customers in underserved communities, that format is a barrier, not a bridge. Brookline Bank wanted a modern, accessible way to put practical money skills directly into the hands of the people who need them most.
The Stickball Solution
Stickball delivered a flexible, short-format curriculum built to fit real schedules. Rather than a 90-minute workshop, learners begin with a baseline assessment and then automatically receive bite-sized activities they can complete over a four-week period at their own pace. Each activity — a short podcast, a video reel, or an interactive exercise — can be finished in minutes. The platform was made available to website visitors and tailored into programs for students, parents, and educators in underserved communities.
The Impact
The partnership grew from a successful proof of concept in which Stickball, with support from Brookline Bank, worked with the City of Everett to give public school students an engaging, interactive environment to master the basics of financial literacy. Building on that momentum, Brookline Bank expanded access through its own channels, extending focused, self-paced financial education to community members who have historically had the fewest opportunities to build these skills.
Financial education plays a critical role in building long-term financial stability for families. By making these programs available in a flexible and easy format, we are ensuring that more individuals can access knowledge to make a difference in their lives.
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